The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
The wrong and the real of marketing effectiveness
The Long and Short of It: Measuring campaign effectiveness over time | WARC
CMFG - The Long and short of it - which is most effective?
Interview: Les Binet and Peter Field | Contagious
The Long and the Short of it — and the implications for Content and Storytelling
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
The Long and the Short of it — and the implications for Content and Storytelling
The Long and Short of It: Measuring campaign effectiveness over time | WARC
The Greatest Hits of Binet and Field – Tom Roach
The Greatest Hits of Binet and Field – Tom Roach
Long, Short & Wrong - marketing aX borders
The long and the short of it | Thinkbox
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
Les Binet and Peter Field: The Long and the Short of It — Alex Murrell
We're only human | The Marketing Society
Rational Versus Emotional Creative: Short-Term And Long-Term Impact / Westwood One
Advertising Effectiveness: the long and short of it | Campaign US
The long and the short of it | Thinkbox
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
The hidden human: Evolving marketing to drive better outcomes - Archetype
Les Binet on Twitter: "@BBHLabs @PeterFields Sorry to be pedantic, but 60% of comms budget, not marketing budget. There's a big difference." / Twitter
Are you playing the long or the short content game?
